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Practical perspectives on capital, people, and building what comes next.

Featured perspective · Sample article

A pitch deck is a story about why this should exist.

Before opening a slide template, try explaining your company in a few sentences. Who is struggling? What do they do today? What changes when your product arrives? Those answers give the deck a clear thread.

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Latest perspectives

5 articles

Story & positioning · Sample article

A pitch deck is a story about why this should exist.

1 min readRead storyRead story

Fundraising · Sample article

Before the first investor meeting, find the right conversation.

1 min readRead storyRead story

Founder notes · Sample article

The best introductions begin with a little more context.

1 min readRead storyRead story

Accelerators · Sample article

Choose a program for the people you will build alongside.

1 min readRead storyRead story

Go-to-market · Sample article

Your first market can be smaller than your ambition.

1 min readRead storyRead story

THE FOUNDSHORE JOURNAL

A little perspective. A clearer next step.

Ideas on capital, people, and building — ready to read at your own pace. Follow the journal in your favorite feed reader.

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